KorCom Porter Novelli Institute of Communication Strategies is the first PR consulting institute in Asia. It was founded in March 2002, to provide scientific PR consulting services and develop the best suited PR solutions and systems for Korea based on research.

The Institute, which is solely composed of those with graduate and/or doctorate degrees, takes the initiatives in indexing and accurately analyzing the Public Relations field in order to put emphasis on scientific PR consulting. Various indexes created by KorCom Porter Novelli Institute of Communication and Strategy include: Korean Corporate Reputation Index (KCRI); KorCom Porter Novelli Crisis Management Index (KCMI™), co-developed with Professor Young-Wook Kim (Ewha Womans Univ.) ; and President Identity Index (PI Index), co-developed with Professor Ho-Chang Shin (Sogang Univ.).