WHO WE ARE
Found in 1995, KorCom Porter Novelli is the Korean partner of Porter Novelli, which is also part of Omnicom Goup, one of the most noteworthy advertising and marketing holding company in the world. Based on global network which is spread across total 60 countries and 90 regions, KorCom Porter Novelli provides complete communication services through macroscopic and strategic approach.
Kyle Kim / CEO
As era of Internet of Everything (IoE) arrives after the period of Internet of Things (IoT), there is a drastic shift in communication methods in respect to the changing environment. Consumers have become the key in development of a corporate brand values and reputation. As a result, the need for a company’s successful communication strategies which can draw consumer’s voluntary empathy and actions is growing in significance than ever.
WHAT WE DO
Media & Influencer Relations Research and identify various media and influencers, and secure solid influencer relationships and management to be able to deliver powerful messages to target audience.
Issue & Crisis Management Provide complete consultant and expert solutions, from potential crisis preparation, real time crisis responses to post-crisis management, especially for enterprises and governments that are easily exposed to all kinds of potential risks due to complex corporate and media environment.
Social Media Utilize big data analysis, visual contents, visual storytelling, and influencer marketing to evoke active participation of the target audience in addition to providing differentiated contents which larger public can empathize with.
Public Affairs /
Public Diplomacy Provide services in Issues & Crisis Management, Reputation Management, Government/ Public Relations Management, and Public Diplomacy to develop macroscopic values in the society.
Coaching & Training Coordinate messaging training and coaching services to the CEO of diverse industries ranging from manufacture, finance, IT, public, and consumer, Spokesperson, and PR organization.
IMC Propose complete marketing communication solution to contribute to a client’s business accomplishment based on KorCom Porter Novelli’s insights and professional knowledge on communication environment in all forms–on and off line.
INSTITUTEKorCom Porter Novelli’s Institute of Communication Strategy provides professional PR consulting services such as Issues&Crisis Management, Reputation Management, PI, Research Studies and Media Evaluation based on scientific research.
- [Chevrolet] Chevrolet launches the All New Malibu 2016.04~2016.05 @ Gocheok Sky Dome & W Hotel The global brand Chevrolet held a launching event and media test-drive event for the 9G full change mid-size sedan Malibu. Featuring a sporty design, a size bigger than most cars in the same segment and state-of-the-art specifications, the new Malibu received more than 10,000 pre-orders in just eight business days after it began to receive pre-orders, creating a great sensation in the mid-size sedan market.
- [NVIDIA] NVIDIA VR Experience Day 2016.04~2016.05 @ W Café in WeMakePrice Building The ‘VR Experience Day’ is an hands-on event planned by NVIDIA, which is leading the creation of the ecosystem for the virtual reality industry, to provide local users with an opportunity to experience the latest VR technology and contents firsthand. It triggered an explosion of interest. A whopping number of 1,600 people pre-registered for this event as it provided the special opportunity to try out the latest VR technology that is typically difficult to experience.
- [Philips] Philips launches the full men’s grooming lineup 2016.04 @ Banyan Tree Club and Spa Philips held a press conference celebrating the full completion of the men’s grooming lineup. Actor Jeong Woo-seong, who was chosen as the main model for ‘Men of Philips’ and is a firm believer in Philips men’s grooming products, attended this event. With his healthy and confident charm, he introduced various grooming products, including the Philips razors, to those present at the press conference.
Korcom Inside - "피플파워, 커뮤니케이션 패러다임의 변화에 주목하라"
Porter Novelli News - 포터노벨리의 새로운 얼굴, <브래드 맥아피 최고경영자>
Korcom News - 21살 코콤의 생일파티와 봄맞이 남산 트레킹 데이
Client News - 만트럭버스코리아 2016 신년 기자간담회 현장 / LG전자 모바일월드콩그레스 2016
Get it Trend - 코코머가 즐겨찾는 PR 사이트 Part.2
New Client - LG전자 홈 엔터테인먼트, 아우디폭스바겐코리아
Robert 교수의 PR읽기
" PR을 과연 로비로 볼 수 있을까 "뉴욕 공공합동윤리위 "정부 일 하려면 로비회사 등록하라" - The PR뉴스 (2015.03.31)
- · Grads – We Want You. We Need You. But You Gotta
Put Down Your Phone MAY 27, 2016 @ WASHINGTON DC - ABOUT PORTER NOVELLI
- · Every Graduate Is One in a Million—So How Can They Stand Out? MAY 26, 2016 @ ATLANTA - ABOUT PORTER NOVELLI
- · My First Year in the Workforce: Jenna Kreitman MAY 25, 2016 @ ABOUT PORTER NOVELLI
제시 솔레일(Jesse Soleil) 수석부사장 겸 PNConnect 글로벌 총괄, 포터노벨리
KorCom’s Various Employee Training Programs